TikTok is introducing a new feature that enables them to reduce the volume of AI-made media appearing in their streams. This move comes as the platform disclosed that it currently hosts in excess of 1 bn content made with AI.
Pilot Phase and Launch
This change is undergoing trials over the coming weeks before a widespread rollout. This shift comes amid a increase in AI content, spurred by emerging AI video creators.
The Broader AI Trend
Recent reports that almost 10% of the most rapidly expanding channels on a competing service exclusively feature clips produced artificially. A considerable share of this content is deemed low-quality AI content, a label for poor-quality, mass-produced content that is typically illogical or surreal.
“We know from our community that numerous viewers appreciate content made with AI tools, from digital art to science explainers, and we want to provide users the option to increase or decrease of that, according to their own choices,” commented a company executive.
Scale of AI Content
TikTok shared that there are presently 1.3bn videos on its app tagged as made with AI. Overall, in excess of 100 million pieces of content are added to the platform every day, making clips made by AI a relatively small portion of its complete catalog.
Customizing Your Feed
Members will be able to limit or boost the amount of AI-generated videos they watch by accessing the topic control setting in the app and picking AI-made media. Other topics that are already be controlled under the filter include politics, style, aesthetics, and movement.
Content Labeling and Policies
TikTok’s policies require users to tag “realistic” artificially created content, and it bans harmful AI impersonations of public figures or emergencies. Any believable artificial content that is not labeled can be deleted under its terms of service.
Furthermore, the service will from now on add an AI-generated tag to content produced via its proprietary AI systems, or detected by an industry-wide initiative for identifying AI-generated material. This measure is intended to help prevent users from seeking to evade the labeling process.
AI Literacy Programs
The platform is additionally introducing a two million dollar educational fund for specialists and institutions to develop informative material about ethical AI use. This program will benefit educational bodies dedicated to educating computer science.
Moderation Strategy
The video-sharing app has supported its moderation strategy, during debate over intentions to cut jobs for numerous safety staff in the United Kingdom. The company is set to eliminate hundreds of positions in its user protection division in London, with labor groups and digital protection specialists voicing alarm that people are being substituted by automated systems.
A senior executive explained that staff-based oversight would continue to be important, but AI can protect employees by removing the most graphic content before it gets reviewed by people. The company stated a notable drop in disturbing and violent content reviewed by safety staff over the past year due to reliance on its automated systems.
We believe it is crucial to combine humans and technology to maintain a secure environment,” the executive stated. “We’ll have humans as integral to the approach, but we further consider it’s highly necessary to reduce exposure to dangerous material as quickly as possible, which is where a significant AI assistance is really helping us operate efficiently.”
